Voxox SMS Content Policy

Prohibited Content

Voxox prohibits SMS messaging when it is unsolicited commercial content and considers this content to be "spam".

The following types of messaging on all SMS messaging products (local/10dlc long code, Toll Free long code, dedicated/shared short codes) are all prohibited:

SHAFT content and/or links 

• Content or links to content related to sex, hate, alcohol, firearms or tobacco

CTIA Guidelines 

• Financial / Loan Offers / Payday Loans
• Gambling
• Illegal Drugs
• Prescription Drugs

Fraud and Phishing

• Attempts to gain unauthorized access or username/password data
• Password or PII (Personally Identifiable Information) gathering
• If it's illegal, it's not allowed

Impersonation

• Impersonating a brand and/or identity of someone or something
• Using brand names or marks without the consent of the brand

Acceptable commercial content

The following content is approved only when you have the express written consent of the consumer:

• Marketing
• Sales
• Reminders
• Status Messages
• Authentication
• Notifications
• Status Updates

Adaptive Content Blocking

Voxox, at its sole discretion, may choose to block any content that are not consistent with CTIA/FCC or any other governing body's best practices for P2P or A2P messaging.  This includes, but is not limited to:

• Public URL shorteners
• Bank names (unless express written consent is provided)
• Select brand names commonly impersonated
• Any content found matching any of the descriptions above

Industry References

• CTIA's Messaging Principles and Best Practices
• FTC Article / Definition of Spam
• AT&T A2P Code of Conduct and Content Guidelines